Displays and Personalization
Share
Culinary Experiences | www.ourvisionusa.com
Displays are powerful tools for both marketing and engaging your customers. Depending on your type of food or presentation, the right display can elevate how people experience your brand.
Some professionals, like caterers, are limited to aluminum pans, while others work within fixed retail spaces (4, 8, 12, or 16 feet) surrounded by countless competing products. Some businesses focus on experiential dining — like hibachi setups — where everything is prepared in front of the customer. Others pair baked goods and snacks in hybrid formats: items that look like packaged products but can be picked fresh on demand and enjoyed in either restaurant or grab-and-go styles.
As an executive or creative leader, you can collaborate with a design team to help customers experience your food before they even taste it — whether online or in person. In just seconds, customers are evaluating a product’s benefits, scale, texture, and appeal against their budget and desires. Great culinary brands, like great artists, take time to craft their displays so the experience earns customer trust.
Whether you’re offering gourmet items that need static displays or high-volume foods that require disposables, a research-driven creative team can help you determine how best to display your vision for the world to enjoy.
The three dishes shown here illustrate different types of display strategies. You can find display options on Amazon, Alibaba, thrift stores, or through specialty suppliers — but take time to decide what experience you want to create. Are you aiming for the home-style warmth of Cracker Barrel, or a clean, contemporary vibe like Starbucks?
Consider the details: What food papers or surfaces align with your brand? How can you invite personalization — sauces, toppings, or flavor options that let customers shape their own experience?
A great example of personalization and design success comes from Apple. When Steve Jobs returned to the company in the late 1990s, Apple began producing translucent, colorful computers — like the iMac G3 — that matched users’ personalities and home aesthetics. This approach transformed computers from cold tools into personal lifestyle devices, sparking a global design movement and redefining consumer trust.
In the same way, research and development for your culinary products can begin with an image board showing styles, price points, and inspiration, then evolve into a full strategy built around audience studies and design insights.
Let’s talk about your dream — and how to display your vision with creativity, excellence, and heart.