Food Photography for Startups & Small Businesses (Part 2)

Quick 1-Minute Guide: Food Photography for Startups & Small Businesses (Part 2)
OurVision | www.ourvisionusa.com

“Taste through the image.” Every dish you show should speak flavor, freshness, and story.

1) Shots That Sell Taste & Benefits
Show angles that communicate texture, layers, and quality:

• Front angle for height, structure, and sauces
• Side angle for layers and richness
• Top-down for arrangement, plating, and color harmony
• Combo frame when possible—front + top elements in one composition (hero shot + detail inset) (Note: A hero shot is a beauty shot or a showcase picture.)

Pro tip:
Include serving context—a fork, napkin, garnishing, open packaging, or hands—so viewers imagine the experience.

2) Simple Food Lighting Essentials
Lighting shapes appetite.

• 💡 One-Point Light
  Primary light from the side/back to highlight texture & shadows
  Great for dramatic hunger appeal.
• 💡 Two-Point Light 
  • Key light + soft fill on opposite side
  • Balances shadows, ideal for bread, desserts, plated meals.
• 💡 Three-Point Light
  • Key + fill + backlight (rim) to separate food from background
  • Pro studio look: glossy edges, steam glow, crisp highlights.
• 💡Use soft light (diffuser, curtain, white foam board). Avoid harsh direct light unless going natural & moody.

3) Free Editing Software & Apps
Budget-friendly, powerful tools:

• Snapseed (Mobile)
• Lightroom Mobile (Free version)
• DaVinci Resolve (Video)
• GIMP (Desktop)
• CapCut (Video + social media ready)

4) Scale Your Brand Through Images
Choose shots that can be reused across:

• Menu pages & Shopify listings
• Social posts & ads
• Packaging & delivery platforms
• Seasonal campaigns

Consistent color, light, and plating = trust, appetite, professionalism, and brand memory.

5) Ready to Go Further?
If you’re ready to elevate your food visuals and product storytelling, we’d love to partner with you.

At OurVision, we care deeply about how your customers experience your brand through every image—clean, trustworthy, and aligned with your mission. Your products deserve a designer who understands excellence, clarity, and integrity.

Let’s build visuals that taste as good as your product feels.

www.ourvisionusa.com
Connect: @ourvisionusa
Profile: www.propps.me/ourvisionusa

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